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Oiler Fan Rag
On March 9, 1979, Oilers fans were outraged
over an NHL vote to block their team from the NHL.
Prior to the vote, the
National Hockey League (NHL) and the soon-to-fold World Hockey
Association (WHA) had come to an agreement in principle that
would see the Oilers, Winnipeg Jets, New England Whalers
and Quebec Nordiques join the NHL.
The deal would have seen each team
pay an expansion fee of $6 million USD to join the
National Hockey League and buy out the Cincinnati Stingers and Birmingham
Bulls. Both teams would cease to operate as soon as the
final WHA season was complete.
On March 9th, Oilers fans were
shocked when only 12 votes to approve the deal came from
the 17 governors. Without 13 votes or three-quarters of
the league, the deal was dead.
Of the five teams who blocked the merger, negative votes
came from the NHL’s three existing Canadian squads—the Montréal Canadiens,
Toronto Maple Leafs and Vancouver Canucks. The Canadiens and Leafs worried that they would have to
divide Molson Breweries’ sponsorship money if the
Oilers, Jets and Nordiques shared
in a new Hockey Night in Canada package from the
Canadian Broadcasting Company (CBC).
With word of the block, Oilers' fans mobilized immediately.
Within days of the controversial NHL vote, protesters
launched a call to boycott all Molson products. In
Winnipeg, the Jets downplayed their current sponsorship
deal with the brewery.
It
was not long before Molson executives began to feel the power of the
consumer. They realized that potential sales losses and ill
will in the three sizable Canadian WHA markets could be
irreversible if the Oilers, Jets and Nordiques were sent
into oblivion. After some significant backroom prodding,
the Canucks and Canadiens agreed to switch their votes.
On March 22, the existing NHL teams made a new vote, and
a merger was
approved. The Leafs, Boston
Bruins and Los Angeles Kings still made their own
attempts to block the
deal, but were unsuccessful. With a 14-3
majority, the NHL/WHA "expansion" plan was a go.
There was one catch—not only
did
the four WHA teams have to pay a $6 million fee each to
gain entry into the NHL, they were also expected to forfeit their
rosters, and put their players into a dispersal
draft. To counteract the player losses, Peter Pocklington
signed his best player,
Wayne
Gretzky, to a 21-year, $5-million
personal-service contract. Since the
agreement was not a traditional player’s contract, the
NHL could not force the protected Gretzky into the
draft.
The WHA teams had to draft
behind all the NHL clubs in the entry draft. The Oilers
received the 21st, and last team to pick, and used their
first round selection on a
young Quebec defenseman named Kevin
Lowe.
Even with a roster decimated by the
dispersal draft, Edmonton was elated not only to save pro
hockey in the city, but to become a member of hockey’s
most celebrated league.
For Doug Hicks, a veteran NHLer and
Alberta native who spent 1979 to 1981 with the Oilers,
getting a team in the home province was special.
"It was a thrill to get back to
Alberta," recalled Hicks. "I was born in Cold Lake and
my family was living in Red Deer, so I was happy to come
back to Alberta after playing for several years in the
States with Chicago and Minnesota."
Sixty-two years after the National
Hockey League was formed, Alberta finally got its home
team.
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